Extending the goodwill to recognisable icons would be more sustainable. Drawing inspiration from the directors who themselves lived at the Serangoon Garden area, Consulus developed two twin brother characters who will be the face and voice of myVillage, Marley and Jules.
A back story and full mascot suits were created for the life-long residents of myVillage, and their voices could be heard through the communication materials and wayfinding signage in the mall.
The evolution of this was due to the continual research that was conducted, and an additional character was introduced, the resident cat Hugh.
This was done as research indicated that the changing demographic of the visitors needed a stronger, more opinionated character that gave interested quips and perspectives.
A Complete Brand Experience A visual language based on the logo was created to help users identify with the brand. This was applied across all design items, including the staff uniform and stationery. Tenant promotions are also featured on Instagram to build up a sense of lifestyle around myVillage. Rapid Response Campaigns were also used to capitalise on current events to develop a relationship with customers.
For example, we were able to conceptualise and execute a campaign within 24 hours, which encouraged the community to put on masks during the haze. Participants received a small reward if they uploaded shots of themselves with masks in and around myVillage. Tong Ming Xi. DST Signature Store. Need to realign your organisation? We can help your company identify a unique purpose and build a strong collaborative culture.
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We also use third-party cookies that help us analyze and understand how you use this website. More Info. A great, nifty place to go for supper with your friends and colleagues to chill. The meaning is apparently difficult enough that my Do you Window - sill Herb Gardening.. You can find businesses , industry , residential property and entertainment in equal amounts here, unlike other districts that specialize in one.
Commerce in Serangoon Gardens ranges from technology and manufacturing to pet supplies. This makes the district a convenient place to work and live , especially since it has many amenities as well. EMMA: Yeah, I actually joined when I was pregnant to attend a breastfeeding education class because I was a bit worried about this whole breastfeeding business, I knew I wanted to do it, but I had no real idea about how it works so, I joined so I could go to a breastfeeding education class and I got so much out of that, that really left me quite confident that it was something that I should be able to do, but I also knew where to get help and support with it which is great.
I really felt so welcomed and part of something right from the beginning, so I just kept coming back. And I had no idea what he was talking about because I thought it was going to be lovely and rosy and I was going to have all this time in the world and my house was going to look immaculate, I was going to have time to cook gourmet meals and paint the spare bedroom yeah. So, I was in for a bit of a rude shock [laughs]. EMMA: No, not at all laughs. So not normal, and yeah it did feel like I may have fallen down a rabbit hole and come out into a weird universe.
Nothing felt quite the same as it did before. It just becomes a new normal after a while. I think our babies were all like 9 or 10 weeks old when we all first met and I think there might have been 8 of us, and this is like 21 years ago. EMMA: I also had a lot of support from my mother-in-law especially. She was a really great support, she came around to visit at least twice a week. You are listening to Breastfeeding … with ABA. I got involved in ABA since as a new mother.
I got postnatal depression after my first was born due to many worries that any new mum can experience such as, how do I know if I have enough milk for my baby? Why is my baby crying? Why is my baby still wants to be fed a lot? What should I do to increase my supply? And at a regular check-up the local maternal and child health nurse recommended ABA to me and suggested if I wanted to do ABA training to become an ABA breastfeeding counsellor to help mothers like me that had more challenges due to the language barrier.
So, I signed up as a volunteer and then a trainee and finally I became the first qualified breastfeeding counsellor who speaks Vietnamese. I got involved with ABA because it is an opportunity for me to recognise my potential and my skills that are helping in supporting others. It gives me the confidence in myself and that I am useful.
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