They enlisted Pentagram to develop a disciplined, comprehensive system that would preserve the unpredictable spirit of the platform while helping to make it accessible to a wider audience.
Along with the original Vsauce, or Vsauce1 , the system integrates the additional channels launched in Vsauce2 , hosted by Kevin Lieber; Vsauce3 , hosted by Jake Roper; and WeSauce , which celebrates the creativity of the Vsauce community. Each of these channels focuses on a different subject, and an important part of the project was finding a way to distinguish them as individual entities. The channels are also represented by different colors: green for Vsauce1, blue for Vsauce2, purple for Vsauce3, and red for WeSauce.
The typography of the identity riffs on the Vsauce name with rounded letterforms that suggest liquid or sauce. And viewers share things and become fans of videos because it reflects well on them. I scrolled back to your oldest videos and found it was mostly gaming stuff. How did you make the transition to broader, more educational topics?
It was unintentional. I am not good enough at video games that the original purpose of the channel, video game comedy, was going to work. Everyone who loves hot sauce shared that video. It was way more successful than what I was trying to do that was more in the video-game and geek-culture space. What do you do if you get something wrong in one of your videos? Has that happened?
If it were to happen, you take the video down. You have to. I did an episode where I said Stalin instead of Lenin, so I just deleted it, re-edited the whole thing and put it back up. For the most part, I am a curator of info, so I will share different theories that various papers and scientists have put forward. Whether those theories are true is what science is all about. Attribution is key: I might have some of the longest video descriptions on YouTube, which are effectively bibliographies of links.
Is YouTube getting better for creators? After three years of deep-frying chicken wings and cleaning bars while making videos in his spare time, Kevin began working on Vsauce2 full-time in Kevin is based in New York, where he makes episodes that inspire and entertain by examining the everyday amazing… and the not-so-everyday amazing.
From mind-blowing technology to the origins of the things around us, Vsauce2 is a hub for utmost awesomeness in human creation. Jake sneakily worked his way into editing a DONG video and the rest is internet history. Jake is based out of New York where he writes, hosts and edits his episodes. Cookie Settings Accept. Manage consent. Close Privacy Overview This website uses cookies to improve your experience while you navigate through the website.
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