The tactless bravado of Jenkins has been referenced in books, games, TV and Blizzard went as far as canonising the event in the game's lore. For those who haven't seen it, or somehow don't know about it, the original video in all its tinny glory is still available to watch today on Warcraftmovies. It was first uploaded on May 11, , and like a fine wine, the video has only gotten better with age. In the clip, Leeroy's raiding party is having a lengthy discussion on the best tactics to use when approaching a boss mob — all the while Leeroy is away from his keyboard AFK.
Upon his return, while the battle strategy is still being laid out, Leeroy jumps back to life, shouts, "Let's do this! After a pause of silence, one of Leeroy's bewildered teammates utters: "Oh my God, he just ran in". They all try to scramble into battle to help, but they're too late and everyone ends up dying. Once the clip was uploaded, it spread like wildfire.
It was initially a joke between the guild members and was taken as truth by players of the game, turning Leeroy Jenkins into a World of Warcraft-wide internet sensation. But even if it was fake, Leeroy was an icon of the WoW community.
Blizzard first turned the joke into an in-game achievement that players could earn, but Leeroy also became a Hearthstone card infamous in its own right for being terrifyingly aggressive. More recently, Schulz himself starred in an advertisement celebrating World of Warcraft's year anniversary. If you want to learn more about Leeroy Jenkins and Ben Schulz, theScore Esports has a pretty comprehensive overview of how the video came into existence and its legacy.
With over 7 years of experience with in-depth feature reporting, Steven's mission is to chronicle the fascinating ways that games intersect our lives. Whether it's colossal in-game wars in an MMO, or long-haul truckers who turn to games to protect them from the loneliness of the open road, Steven tries to unearth PC gaming's greatest untold stories.
His love of PC gaming started extremely early. The original video was uploaded on May 11, to Warcraft Movies and has amassed nearly 18 million views from there alone. It was even an answer on "Jeopardy. But what many who watched the video may not know is: the video was staged. Yes, the video that went viral before anyone knew what viral even meant is fake. That shouldn't taint the long-lasting history of "Leeroy Jenkins," but it certainly puts it in a new light.
Although when it first gained fame, there were some that were skeptical of its authenticity. People even asked the creators about it, and they'd respond without giving an actual answer.
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