Their designers travel both internationally and domestically to get inspiration for the merchandise of the next several seasons. Designers work carefully with their merchants, who have an understanding of the current market, to ensure that their styles reflect the latest trends. The merchandise-planning department, along with our merchants, determines how many units are needed and when the styles should be brought into their stores.
Most of their vendors maintain sourcing offices in the United States, with the majority of their production factories located in Europe, Asia and Central America. Learn more about P. If was aimed at discovering new talent in teenagers. The company has gone through its share of ups and downs. They were accused of infringing on a patent in March of It was alleged by Card Activation Technologies, in a lawsuit they filed against Aeropostale in the state of Illinois.
In , one of the leaders of Aeropostale was convicted on sixteen crimes. These included 14 counts of mail fraud, one count of wire fraud and one count of conspiracy. He was terminated and the courts found him guilty on a total of 16 counts of criminal activity. In , Aeropostale was delisted from the New York Stock Exchange after they experienced thirteen quarters of losses. They were forced to file for Chapter 11 bankruptcy in May of They shut down all 41 stores in operation in Canada as well as of the stores that were open in the United States.
After exiting bankruptcy in September of , they were assisted by a variety of capital investment firms and by January of , the company began to turn around and re-opened more than new stores as new management took over.
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Learn how your comment data is processed. Prev Article Next Article. Their target audience is teens People from all age groups are seen wearing Aeropostale clothing. There are disagreements over the pronunciation of the name Here is a fun fact about Aeropostale.
Aeropostale extended their offerings to an online platform Aeropostale had the right idea about how to properly market their clothing and accessories. Aeropostale does their own marketing We were impressed with the fact that Aeropostale keeps control over their proprietary brands without outsourcing. Aeropostale has international locations The company has achieved major success at its stores in the United States. Aeropostale incorporated other famous brands into their lines Aeropostale has been brilliant in their approach to providing customers with design features that they love.
Aeropostale is reaching niche customers with secondary brands The brand also added a collection of active wear for girls that is called the Live Love Dream collection. Aeropostale opened 14 stores based on their specialty brands The company made a move to open up a chain of stores under the parent company.
Aeropostale has a giant collection of brands specifically for girls The secondary brands that Aeropostale has developed each has a specific target audience within their marketing strategy. Aeropostale collections for boys are much smaller We compared the number of specialty brands that Aeropostale offers for girls with the brands that they offer for boys and we were a bit surprised to discover that they offer a great deal more for girls than they do for boys.
Aeropostale is holding its own with some major competitors In the designer and clothing industry, certain brands develop intense competition with comparable brands. Aeropostale is big on donating to charities There are a lot of people who are not aware of the fact that Aeropostale has been involved in several promotional campaigns to help raise money for donation to the less fortunate.
Aeropostale helped out after the Haiti earthquake crisis When the devastating earthquake hit Haiti in , Aeropostale developed a campaign to help the survivors. Aeropostale is about raising awareness and helping the community The need for clothing for homeless kids was great, and in , Aeropostale joined forces with The Vamps, a British pop band to help promote awareness of the problem.
Aeropostale has had legal issues The company has gone through its share of ups and downs. But as the economy improved, teens went back to some of their favorite brands, though they still wanted fat discounts.
Aeropostale, Inc. It ranked fourth among all clothing brands in the most recent poll, released earlier this month. Abercrombie and Hollister is characteristic of 18 years of age and under. The cut off is around 22 years old where you look like a grown dude wearing kids clothing. What are the differences between Hollister and American Eagle?
In terms of fit, Hollister seems to be more fit than American Eagle, and its material is softer and more flexible. American Eagle is a type of jeans that only fits a specific size. Hollister Co. In , Piper Jaffray ranked it in the top five clothing brands among teenagers.
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