Divine is driven by its social mission to empower farmers and consumers through creating a supply chain that shares value more equitably; a mission aligned closely to Fairtrade. This means all the cocoa, sugar and vanilla used to make Divine Chocolate is certified Fairtrade; in addition, Divine also endeavors to source other ingredients from Fairtrade suppliers, such as almonds from Pakistan, mangos from Burkina Faso, and coconut from Sri Lanka.
Divine is a Fairtrade Organization; Fairtrade Organizations FTOs are companies that have been building fair trading partnerships and new opportunities with producers from long before a fair trade logo existed. Today, with the strength of the Fairtrade label, these FTOs continue to lead the way on new products, new opportunities and new ways of trading.
Their work paves the way for other businesses who are new to the sustainability journey. Knowing that Fairtrade would become so mainstream would have been very reassuring — as we were doing something very bold and taking a leap of faith. I hope that we have demonstrated that there really is a different way of doing business, putting the cocoa farmer at the heart of it.
In order to achieve these aims, DIVINE elected to participate in Fair Trade certification and launched a series of campaigns aimed at attracting new consumers and persuading policy makers to support Fair Trade certified goods.
In order to raise nation-wide awareness of its brand, the company produced TV campaigns in the UK featuring British celebrities. Having gained the attention of the nation at large, the company focused its next consciousness raising campaign on attracting young consumers to its brand. To this end, DIVINE launched a series of community based campaigns — in partnership with established children-oriented organizations in the UK — that engaged and challenged young adults and their parents.
In , for example, the manufacturer launched its crunchy brand of Fair Trade chocolate — known as Dubble — in collaboration with Comic Relief, a well-known charity in the UK especially famous for mobilizing young people. Thousands of children joined the competition announced as part of the campaign, all keen to be a part of creating a Fair Trade chocolate bar that was affordable. In order to consolidate the gains made in capturing this important customer-base, in the company initiated another Fair Trade competition where children were asked to write poems expressing their ideas of Fair Trade.
The campaign included a new website www. They have taken a decrease in their bonus because they recognised there was a hole in their pension pot and they needed to fill it. Registered in England and Wales: Forgotten Password? By Terry Slavin an Related Reads. Whilst fair trade values mean that the farmers receive a better deal for their sought after cocoa, this part ownership of the company gives farmers a share of the profits too, as well as a stronger voice in the cocoa industry worldwide.
Items 1 - 15 of We think chocolate just tastes better when it's fair trade - and the Divine range of fair trade chocolate and cocoa is hard to beat. That's why it's 'Heavenly Chocolate With a Heart'! Divine Chocolate's vision is to grow a global farmer-owned fair trade chocolate company, using the amazing power of chocolate to bring people around the world together, empowering both producers and consumers alike. Kuapa Kokoo, which translates as 'Good Cocoa Farmer', was set up by farmers, for farmers in Ghana in They were determined to keep the farmers' needs at the heart of the company, and build a solid reputation for producing the best quality cocoa there could be — the best of the best, or as the members would say, 'Pa Pa Paa!
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