It is estimated that was the first year Tequila was aged in wood. His business is still run by his family, as he wished. An interesting note about the Cuervo Reserva de la Familia — this premium tequila was introduced in to celebrate the year anniversary of the Cuervo brand.
Each bottle is handmade, numbered, dated and sealed in wax. Every year the Cuervo family commissions a different Mexican artist to design the new collectible box for Jose Cuervo Reserva de la Familia collection.
Above the Tequila Bar at Mayahuel, you can see a number of these gorgeous boxes artfully hanging. The Beckmann family wants to turn the town of Tequila into a travel destination, not unlike a Napa Valley for tequila fans, complete with luxury hotels and high end restaurants. The main attraction, of course, is the tequila. For those who like to travel in style, the Jose Cuervo Express travels from Guadalajara to the Mundo Cuervo facilities.
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